Performance of Top 5 Personalization Apps in Israel, Q2 2025

In the second quarter of 2025, the personalization app landscape in Israel showcased intriguing trends across the top five applications on a unified platform. Data provided by Sensor Tower highlights the performance of these apps in terms of downloads, revenue, and active user engagement.

Zedge™ Wallpapers & Ringtones experienced a stable revenue trajectory, peaking at around $263 in early June. Weekly downloads varied, reaching a high of approximately 1.6K at the end of June. Active users initially declined but later stabilized, maintaining figures around 11K to 14K.

Fonts Art - Keyboard Fonts from AIBY Inc. saw fluctuations in revenue, with a peak of about $965 in late April. Downloads had a mid-quarter dip but recovered to approximately 712 by the end of June. Active users remained steady, hovering near the 1K mark throughout the quarter.

The app Cleanup Your Phone from DOSA Apps showed a gradual increase in revenue, ending the quarter at $109. Downloads peaked in mid-June at roughly 672, while active user numbers remained consistent, averaging around 1K.

For Facer Watch Faces, revenue showed modest peaks, with a high of $136 in early May. Downloads fluctuated, peaking at 127 in early June. Active users remained relatively stable, averaging around 250.

Lastly, Niagara Launcher ‧ Home Screen showed a steady revenue flow, with a peak of $52 in mid-April. Downloads saw a significant increase in late April, reaching 256. The app also maintained a healthy growth in active users, concluding the quarter with nearly 1.5K.

These insights from Sensor Tower provide a comprehensive overview of the personalization app market in Israel during this period. For more detailed analytics and trends, Sensor Tower offers further resources.